Creating iOS apps begins with clarity: identifying the target users, the purpose of the app, and the problem to solve in the initial release. A thorough discovery phase helps outline the MVP scope, pick an appropriate architecture, and skip features that seem impressive on paper but don't enhance actual usage.

After the basics are in place, attention turns to UI behavior, performance, and reliability across iPhone models and iOS versions. Uniform navigation flows, meticulous state management, and thoughtfully designed integrations (payments, auth, analytics, backend APIs) help keep the product maintainable and scalable after the App Store launch.